About Smart Idea
Smart Idea is an entrepreneurial creativity technique that aims to help start-ups (or any new business idea) apply User Centred Design principles in a ‘quick and dirty’ way to create, improve or build confidence in business models. You can read more here.
Smart Idea was originally developed by Malcolm H. Ross in (and around) 1999 as a business idea generator in a “Dotcom Era” incubator. The incubator did not work (predictably in hindsight), partly because the Smart Idea process (then using a different name) was so good at showing how many of the dotcom-style businesses being proposed would not work. If this seems like a strange thing to consider as being a “feather in Smart Idea’s cap” then just think back to how many supposedly smart VCs and entrepreneurs behaved during that period.
Today Smart Idea is a more robust process that has been successfully used by several start-up (and not-so-start-up) companies. It takes the form of a half- to 2-day workshop (depending on how much time you have and how argumentative your are). You can read more about the workshop process here and about the underlying principles here.
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